Most entrepreneurs think networking means events, business cards, LinkedIn requests, and “let’s catch up” coffees. That’s not networking. That’s social noise. If you want results, you need to understand three things:
Agile networking. Guerrilla networking. And the difference between push and pull.
Agile Networking
Agile networking is about adaptation, not aggression. You don’t walk into every room with the same pitch. You observe first. Listen more. Adjust faster.
Agile networkers:
- Read the room
- Ask better questions
- Build relevance before offering value
They don’t force conversations. They earn them.
Guerrilla Networking
Guerrilla networking is deliberate disruption.
You don’t wait to be noticed. You design moments where ignoring you becomes difficult.
Guerrilla networkers:
- Take contrarian positions
- Create memorability, not mass reach
- Enter conversations before opportunities are announced
They don’t attend every room. They control entry points.
Push vs Pull Networking
Here’s the truth most won’t admit:
Push networking comes from insecurity.
Pull networking comes from positioning.
Push looks like:
- Constant pitching
- Chasing meetings
- Explaining your business again and again
Pull looks like:
- Clear point of view
- Visible expertise
- People calling you before things go public
Push may work early. Pull is what scales.
How Smart Entrepreneurs Actually Network –
They don’t choose one style. They sequence them.
- Guerrilla to get noticed
- Agile to build trust
- Pull to compound opportunities
That’s how leverage is built.
Networking is not about how many people know you.
It’s about who thinks of you when it matters.
If your name isn’t coming up in closed-door conversations, you’re not networking — you’re just circulating.
Happy Networking ….
