GENERAL

Threads That Travel

Threads That Travel
Threads That Travel फोटो: ठाणे वैभव
Where heritage textiles meet contemporary flair, Ruia and Ruia International LLP has woven a story of innovation, resilience and global appeal. Specialising in the design of shawls and dupattas, the company has evolved from its early beginnings in Delhi to a dynamic and flourishing base at Bhumi World. Sourcing exquisite fabrics from India’s most celebrated textile regions, including Delhi, Punjab and Kashmir, the company brings together the richness of tradition with the promise of modern design. At Bhumi World, these textiles are transformed with creativity and precision, resulting in pieces that are both timeless and trend-conscious. Central to this journey is Mohinder Singh, whose association with the company dates back to its Delhi roots. Now leading operations at Bhumi World, his experience and deep understanding of the craft ensure that every design upholds the highest standards of quality while embracing innovation. What begins as a piece of fabric in India soon finds its way onto the global stage. The finely designed shawls and dupattas are exported to discerning markets across the USA, UK, Hong Kong and Italy, carrying with them the essence of Indian craftsmanship.

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